Small businesses need a safety mission statement because it provides clear direction and purpose for a company’s safety efforts. However, achieving such clarity and purpose doesn’t need to be difficult or overthought; it will probably be better and more effective if it isn’t. For companies that aren’t sure where to start, here are five key tips to creating a workplace safety mission statement:
Communicating your safety mission statement is a way to let your employees, customers and other stakeholders know that safety is a core value of your business and articulates the company’s commitment to safety as a means of delivering on its overall mission. It also demonstrates how employees are actively involved in carrying out the mission to benefit customers.
A safety mission statement clearly articulates the company’s commitment to safety and the principles and values guiding its safety approach. It should express your company’s commitment to providing a safe and healthy workplace for all employees and others who may be affected by your business’s operations. Clearly state who is responsible for implementing and upholding the safety mission statement, including management, employees, and other stakeholders. This helps employees, customers, and other stakeholders understand the company’s stance on safety and what they can expect from the company in terms of promoting a safe and healthy workplace.
Bring your safety vision to life through stories that tell the story of who you are and what you stand for. Additionally, be sure to communicate the safety mission statement on your company’s website with photos and employee testimonials to make them relevant and resonant with your customers and community.
A safety mission statement can and should motivate employees to create a sense of ownership and accountability for safety. When employees understand the company’s commitment to safety and their role in promoting a safe and healthy workplace, they are more likely to be engaged and motivated to work safely. A safety mission statement can also help the company focus on continuous improvement to promote safety and ensure that it is everyone’s job to continue striving to improve safety performance.
Celebrate your team for living the safety mission in internal photos/posters or create an external safety campaign on social media. During safety training and talks, tie your safety mission statement back to the goal you’re trying to achieve through the training. Finally, during all-hands meetings, highlight your company’s safety performance and reinforce the importance of safety and the company’s commitment to promoting a safe and healthy workplace.